About Experience Services Work Together
People & Culture Consultancy

HR leadership
that puts people
at the centre.

Partnering with founders, executives, and growing teams to build the HR infrastructure, culture, and leadership capability needed to thrive — long-term.

Explore Services Based in Dubai, UAE · Available globally
18+ Years led
30+ Countries
5 Sectors
About Natalie

A globally seasoned HR leader now working for you.

M
MA Human Resources Management — Middlesex University
C
MCIPD Level 7 — Chartered Institute of Personnel Development
D
Advanced Diploma HRM — Centennial College

Natalie Charlton is a senior HR leader with over 18 years of international experience building people strategies that drive real business results. Her career spans the Middle East, Africa, Europe, and North America — across hospitality, aviation, luxury, retail, and corporate environments — giving her a rare, cross-cultural lens on what makes organisations truly work.

From leading the Human Capital function at Jumeirah Marsa Al Arab's flagship pre-opening — involving high-volume recruitment and large-scale onboarding — to directing Marriott International's EMEA HR Business Partner operation across 30+ countries, Natalie brings executive-level strategic thinking with an operator's instinct for execution.

Now operating independently, she partners with founders, leadership teams, and growing organisations to design people infrastructure, build cultures worth staying for, and develop the leadership capability required to scale with confidence.

Career History

Experience

Nov 2025 – Present
Identiscents · Luxury Fragrance & Packaging
Director of People & Culture — Consultant
Sharjah, UAE
Strategic People & Culture advisor to the Founder, designing the full HR operating model — workforce planning, governance, compensation architecture, and people analytics — for a fast-scaling luxury manufacturing and e-commerce business.
Mar – Aug 2025
Jumeirah Group
Director Human Capital
Jumeirah Marsa Al Arab (Pre-Opening Flagship) · Dubai, UAE
Country-level HR authority for a 1,600-colleague luxury property. Recruited and onboarded 500+ employees in 3 months; designed Emiratization pipelines; achieved ~10% turnover within six months in a high-pressure start-up environment.
2022 – 2025
Marriott International Corporate
Director HR Business Partner & HR Services, EMEA
Dubai, UAE
Led 18-person distributed HR team across 30+ countries. Primary advisor to EMEA senior leadership on organisational design, talent planning, and transformation. Maintained engagement scores consistently above 90%.
2018 – 2019
Kognitive Marketing
Director of Human Resources & Talent Acquisition
Toronto, Canada
Led Oracle HRIS transition; boosted recruitment output by 50%; eliminated $95K in agency spend. Championed HR as a true strategic business partner.
2013 – 2018
Qatar Airways Group
Manager – Global Recruitment Delivery
Doha, Qatar
Led global recruitment delivery for 12,000 employees across Qatar's aviation subsidiaries. Managed 48 recruiters of 32 nationalities, averaging 10,000 hires annually across Europe, North Africa, and Asia.
2012 – 2013
Adidas Group
HR Talent Acquisition Partner
Toronto, Canada
Reduced time-to-fill from 60 to under 25 days via direct sourcing. Implemented Taleo ATS and managed onboarding of 300+ new hires in 12 weeks.
What I Do

Services

Tailored consultancy for organisations at every stage — from HR foundations to high-stakes transformation. Whether you're a startup or an established enterprise, I bring strategic depth and real-world experience.

S
Strategy
HR Strategy & Operating Model
Design the people strategy, HR governance, workforce planning, and role architecture your organisation needs to scale confidently — aligned to your goals and labour law obligations.
L
Development
Leadership Development
Competency frameworks, coaching models, succession planning, and targeted development programmes that build the leadership bench your future requires.
T
Talent
Talent Acquisition & Recruitment
End-to-end recruitment strategy — employer branding, ATS implementation, interview frameworks, and high-volume or executive search delivery at scale.
C
Culture
Culture & Engagement
Values definition, culture integration, engagement diagnostics, and structured action planning that moves from insight to lasting behavioural change across your organisation.
P
Compliance
Policies & Procedures
Comprehensive HR policy development, employee handbooks, and governance frameworks compliant with UAE Labour Law and international multi-jurisdiction standards.
A
Assessment
HR Assessments & Org Design
Diagnostic HR audits, leadership assessments, and organisational design reviews that surface structural gaps and deliver a clear, practical improvement roadmap.
Get in Touch

Ready to invest in your people?

Whether you're building from scratch, scaling rapidly, or simply ready to get serious about your people strategy — I'd love to hear what you're working on.

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Phone / WhatsApp +971 50 979 4055
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Location Dubai, UAE · Available globally